Experience the Difference

The Power of Brand Leverage
Branding has quickly become one of the most powerful operating strategies to be implemented within the fragmented storage industry in the past ten years. This is primarily due to the rapid growth of internet usage and its global reach. An exciting and creative brand with a large portfolio marketing budget, such as StorQuest, enables a broader "net" to be cast towards finding customers and growing store occupancy. The StorQuest brand is fun, professional and positive for both customers and employees.

Reduced marketing Costs
By leveraging the strength of the StorQuest brand, smaller storage companies get the benefit of a larger entity and its combined marketing budgets. This includes printed material, internet spending, yellow pages, multi-media, outdoor billboards, etc. Simply put, no individual storage facilities can afford the combined advertising and marketing budgets as a strong regional brand. In addition to occupancy, by leveraging the brand, each individual store gets economies of scale and reduced operating costs from personnel, advertising, large volume discounts on retail supplies, and other vendor discounts, such as software costs and credit card processing fees to name a few.

Plug into cutting edge technology
Technological advancements have drastically changed the storage industry in the past five years and it is expected to continue to evolve rapidly. The William Warren Group is a leader in such change and continues to explore technological products that can improve operating systems and reduce costs. Some of the most notable advancements that are currently part of the WWG Premium Management program includes: Real time online operating platform where software and customer data is stored offsite at a data center instead of at the property level. This allows management, staff, and owners to retrieve store level operating results 24 hours a day from any internet connection in the world; A customized call center with dedicated StorQuest operators. This means they only answer the phone for StorQuest properties and are thus experts in property features & benefits, prices and current specials and directions.

Best in class Internet Optimization
If you're site is not on the internet, it wont be in business long. The internet is providing up to 70% of new inquiries at some of our locations and over 35% company wide. This number is growing rapidly. The StorQuest dedicated web team is focused on maintaining premium placement on the major search engines such as Google, Yahoo and MSN often delivering two or three page listings on the first page results. The StorQuest website is integrated into over 50 different websites as part of the search strategy thus creating a huge online marketing web.

Professional Staff Training
If you want to build a culture where employees are passionate about their work you need the right training. Our training process allows our staff to create outside-the-box, but not off-the-shelf, ways to rent units and deliver raving customer service. Our training supports our strategic goals, provides measurable results, discovers competency gaps that can be closed as well as attitudes that undermine change, and provides staff development that is in alignment with our corporate initiatives. Bottom line is our training enables our staff to drive revenues up while delivering the best customer service.

Innovative marketing strategies
To stand out in the crowd you need to think and act differently. With the WWG Premium Management program your site will do just that. In today's changing environment your site can't rely on a marketing strategy from last year. We're continually changing and adjusting our marketing strategies to stay one step ahead of the game. We have our own in-house team of marketing experts that adapt to the challenges that are provided to your storage facility. From curb appeal, print advertising, online optimization, Viral advertising, and on the ground "blitz" strategies, our marketing efforts are second to none.

Increased bottom line
The Premium Management program can help increase the bottom line of your investment. Not only do we focus on increasing physical and economic occupancies, we also focus on driving the sale of branded auxiliary items such as moving supplies and insurance. By making auxiliary items a focus we can increase revenues even during slower months.

Timely and efficient Rate Management
Our goal is to maximize profits not just by renting units but by controlling rates on new and existing tenants as well finding what type of discounting (if any) is needed to increase rental activity. Every market is different and we utilize our experience to establish what rates and discounts work best for each individual facility. We're able to manipulate rates and discounts in just 24 hours to continually adjust to current conditions.

Superior overall operations
We started with the management of just one store. Today we own or operate a portfolio of over 42 sites. We have come along way and over the years we've been able to recruit and retain the best operating team in the industry. From our President, to our Operations Director, and down to our District Managers we have a combined experience of over 60 years. We know what it takes to make a storage facility successful and profitable. Our organization is entrepreneurial by design yet structured to get the best ideas from the corporate office to the field.